Why Gyms in Charleston Should Partner with Primetyme Views for Advertising

As the fitness industry continues to grow in Charleston, gyms and fitness studios are looking for new and innovative ways to attract and retain members. One effective way to do this is through advertising, but with so many options out there, it can be hard to know where to start. That's where Primetyme Views comes in.

Primetyme Views is a content marketing and video production company that specializes in creating high-quality video content for businesses in a variety of industries, including fitness. Our team has the equipment and expertise to match the quality of big-budget productions, but with a more affordable price tag. We offer a range of services, including consultation, implementation, and management of virtual tours, e-commerce store set up and management, internet commercial production, marketing content creation and implementation and management, marketing funnel establishment and management, product launch campaign management, and social sales campaigns.

One of the biggest advantages of working with Primetyme Views is our ability to create immersive and engaging content that puts the viewer right in the middle of the action. Whether it's a virtual tour of your gym, a promotional video featuring your trainers, or a social media campaign that showcases the results of your members, we have the expertise to create content that will grab the attention of potential members and keep them engaged.

Another advantage of working with Primetyme Views is our ability to create content that is tailored to your specific audience. Our team will work with you to understand your target market and create content that speaks directly to them, whether that's through social media, email marketing, or other channels.

In addition, Primetyme Views is a small budget company, we are able to work with small businesses, to create effective marketing campaigns that don't break the bank. We understand that as a small business, every dollar counts and we'll work with you to create a marketing strategy that fits your budget.

Overall, if you're a gym or fitness studio in Charleston looking for a reliable and affordable partner for your advertising needs, look no further than Primetyme Views. With our expertise in video production, social media marketing and business automation, we can help you create effective campaigns that will help you stand out in the crowded fitness market in Charleston. Contact us

FPV Drone Tours and Historic Charleston Architecture

Using an FPV (first-person view) drone to show off the features of a building or other architectural structure can be a very effective way to showcase the work of an architecture firm. An FPV drone allows you to capture unique and immersive footage of a building from a variety of angles and perspectives, highlighting its design and features in a visually appealing way.

An FPV drone tour with Primetyme Views can be a great way for a company to showcase historic Charleston architecture and highlight unique features of a property. By using drones equipped with cameras, the company can capture footage from a bird's-eye view, providing a unique perspective that is not possible with traditional ground-based tours. This can be an immersive and engaging way for potential customers to explore the property and get a sense of its layout and features. Additionally, the tour can be promoted on social media and other marketing channels to increase the online presence of the company and attract more potential customers. Overall, partnering with Primetyme Views for an FPV drone tour can be a valuable marketing tool for a company looking to showcase its property and attract the attention of potential customers.

New Media vs. Old Media

Whether an internet commercial is a better option than a television commercial depends on a variety of factors, including the specific goals and audience of the ad, the budget and resources available, and the type of product or service being promoted. Here are a few key points to consider when deciding between an internet commercial and a television commercial:

• Audience: Internet commercials can be targeted to specific audiences using data such as demographics, interests, and location. This allows businesses to reach specific groups of people who are more likely to be interested in their products or services. Television commercials, on the other hand, are generally broadcast to a wider audience and are not as targeted.

• Cost: Internet commercials can be less expensive to produce and distribute than television commercials, especially if they are shorter in length and do not require expensive talent or special effects. However, television commercials may have a wider reach and may be more effective at building brand awareness and driving sales.

• Interactivity: Internet commercials may include interactive elements such as clickable links, forms, or polls, allowing viewers to engage with the ad in a more interactive way. Television commercials are generally more passive, with viewers simply watching or listening to the ad.

• Measurement: Internet commercials can be more easily tracked and measured than television commercials, as they can include analytics such as views, clicks, and conversions. This can help businesses understand the effectiveness of their ad and make adjustments as needed.

Ultimately, the decision between an internet commercial and a television commercial will depend on the specific goals and audience of the ad, as well as the budget and resources available. Both types of commercials have their own unique strengths and can be effective marketing tools in the right context.

POV Camera Marketing For Social Media

A point-of-view (POV) head camera is a type of camera that is mounted on a person's head or helmet, allowing them to capture footage from their perspective as they move around. These cameras are often used to capture first-person footage of activities or experiences, such as sports, adventure activities, or dining at a restaurant.

POV head camera footage can be a useful tool for marketing and social selling, as it provides an immersive and personal perspective that can help potential customers envision themselves experiencing the activity or location. It can also be used to showcase the features and benefits of a product or location in a more engaging and interactive way.

To use a POV head camera effectively for marketing, it's important to ensure that the footage is of high quality and professionally edited. This can involve using high-quality cameras and equipment, and hiring a professional editor to ensure that the final product is polished and well-produced. Additionally, using social media and other marketing channels to promote the footage can help you reach a wider audience and increase the visibility of your product or location.

Better Listing More Money

Creating a good listing for your boat can definitely help you get a better price for it. Here are a few tips for creating an effective listing:

Take high-quality photos: Use a good camera and take photos of your boat from a variety of angles. Make sure the photos are well-lit and in focus, and consider using a wide-angle lens to capture more of the boat in each shot.

Write a detailed, accurate description: Be sure to include information about the make, model, and age of the boat, as well as its condition, features, and any upgrades or maintenance that have been done.

Highlight the best features of your boat: Emphasize the things that make your boat unique or particularly attractive to potential buyers, such as its performance, handling, or amenities.

Be honest: Don't try to hide any problems or issues with the boat. Potential buyers will appreciate your honesty and it will help them make a more informed decision.

Consider adding a video: In addition to photos, consider creating a video tour of the boat to give potential buyers a better sense of what it's like. This can be especially helpful if the boat is located in a different area from where the buyer is.

Sell your boat faster for more money.

There are a few things you can do to sell your boat faster and for more money:

Make sure your boat is in good condition: Clean it up, make any necessary repairs, and make sure all the systems are functioning properly. This will make it more attractive to potential buyers.

Price it right: Do some research to find out what similar boats are selling for in your area, and price your boat accordingly. Don't overprice it, as that can deter potential buyers.

Create a good listing: Take high-quality photos of your boat and write a detailed, accurate description. Be sure to include information about the features and condition of the boat, as well as any maintenance or upgrades you've made.

Use social media and online classifieds: Share your listing on social media platforms and use online classified websites like eBay or Craigslist to reach a wider audience.

Consider hiring a broker: A boat broker can help you price your boat, create a professional listing, and handle negotiations with potential buyers. This can be especially helpful if you don't have a lot of experience selling boats.

Recommended “phone” video editing apps

Videoleap:

My top choice by default because of the easy user interface, high end features geared towards social media and pre-made templates that do all the work for you. The free edition of Enlight videoleap is available solely on the Apple platform, while the pro version costs up to $139.99 per year. You can pay monthly, annually, or once for a one-time payment, which will appear as a tab on your iTunes account when you confirm your membership. According to the free version, the pro version has more features.

Pros

• During editing, your projects will be immediately stored.

• Compositions that are cinematic in nature.

• It has an easy-to-use timeline with zoom for frame-by-frame accuracy.

• Prism, Defocus, Colorfy, Pixelate, Chromatic Aberration, and more special effects are available.

• For every occasion, there are unique, changeable film filters.

Cons: 

• Unlimited access to all features and content requires a subscription.

• The annual cost of Video Leap Pro can be as high as $139.99.

Golf Courses and Drones

Our services include video or photo capture of an entire golf course or hole by hole. We use drones to capture aerial shots as it is the best and unique way to showcase an event, or just the course itself. Before we start our drone shoots, we plan ahead. Since a drone’s battery life is very short, having a detailed fly-through plan done beforehand is key. There are also several conditions to consider before we begin the drone shoot:

Over - Around - Through

With our mix of traditional photography drones and new full manually FPV cinema drones our processing for showing off any space is one we’ve coined called over - around - through. We will establish the location by flying over the course and any surrounding land marks in the area. Next we will orbit around the course to really show off the features from above. Finally the fun part - flying through the course using both an FPV drone and a traditional photography drone as explained below. We can also fly though any building you want to show off as well - Here is a FPV fly though from the Masters. This really shows of the space very well.

Course Conditions

It is ideal to contact the management team at the course we’re shooting for any other reminders we should remember. We also want to make sure we’re shooting at a time that the course looks its best.

How Busy the Course is

Trying to conduct a drone shoot with a lot of people using the course can cause difficulty. We try to avoid shooting during weekends, competitions, or events. The most ideal time to shoot would be during the weekdays, so we can make the most out of the course.

Scouting

Scouting the area has to be done long before the production day. An important resource to have on hand is an airspace map. An airspace map can tell us how high we can fly our drones and how we might be interfering with airspace operations. We cannot skip this resource since each area has different airspace rules and altitude restricted zones. Satellite imagery software like what Google Earth provides can give you information like how the course looks like in the air or the direction of sunlight. Since location is important to make a successful drone shoot happen, surveying the entire golf course either by foot or golf cart allows us to understand different landmarks and possible risk factors that may arise during the shoot. A scorecard is also valuable in terms of hole direction, shape, and distance.

Our Crew

For the drone tour, a licensed and insured drone pilot will be operating it. They will be accompanied with a spotter so the pilot can keep an eye on the frame and another on the drone. Placing a spotter by the end of the hole allows us to extend communication for a more efficient job. 

Lighting

Changes in daylight are inevitable. These changes can have a dramatic impact on how the drone footage turns out. Shooting some time before sunrise or sunset can give us softer lighting compared to the kind of lighting the middle of the day gives. We use the appropriate equipment to avoid exposure to the strong midday light.

Camera Capabilities

Our Camera Capabilities are crucial to successful drone flights. Just a small switch of an angle can already change the vibe of the footage. A low angle will better simulate a golfer’s point of view, while a higher angle can give a more general and objective view of the entire golf course. 

Understanding how a drone shot is going to be used in the end product footage is vital. We begin with a low angle to show what a golfer sees when they’re playing. Next, we slowly raise the angle of the camera so that the viewer can see the entire layout of the golf course. Finally, we lower back the angle and circle the trees to provide dynamic movement to signal the end of the flight.

FPV Drones in Real Estate

In the world of real estate, FPV drones are slowly turning into a new advancement. In every industry, we see transitions to more technological processes, and real estate sure is one of them. Buying or even just looking at homes was made easy with the internet. Virtual tours have since become a hit, and more people, buyers and sellers alike, are starting to get accustomed to more modern processes in real estate. Virtual tours are way more convenient nowadays since you can easily look at a property through FaceTime, Zoom, Skype, and other virtual platforms.

When it comes to virtual tours, it is essential that you get a full view of the property as if you were there personally. Drones are very useful for aerial videography and photography - they can even fly within the property. Real estate agents now use videos to make their listings more interesting. However, flying and navigating a drone inside a building is easier said than done. There are drones that are meant to be flown indoors, which are the smaller, custom built ones. An FPV drone is the ideal drone for that purpose - but it’s best that it’s flown by a drone pilot who’s experienced with shooting virtual tours for real estate listings. FPV drones are a big investment, but it can have a big payoff.

Why Use Drone Footage for Your Real Estate Listings?

1. FPV Drones take the best aerial shots

Before drones were a thing, helicopters and even small airplanes were used to take aerial footage. When you opt to hire a professional drone service, not only is it way cheaper, you can also use the service to easily get shots of the neighborhood or other facilities around the property. Drones are starting to become an essential part of the real estate industry, as terms like “FPV Drones” and “Drone tours” are starting to be widely used.

1. Unique virtual tours

FPV drones have the ability to create a stunning and immersive cinematic experience of the viewer. The more interesting a video listing is, the more a potential buyer would want to purchase a property. Drone tours definitely grant a huge advantage in that department.

1. Clearer property features

A flythrough by an FPV drone is the best way to look at a property’s floor plan. You can also use the FPV drone to take aerial shots of the backyard, pools, farmland, landscapes, and many more.

1. Convenience

Potential buyers prefer listings that have a lot of information. Drone tours can be a great way to take photos or footage of listings. Drone tours allow potential buyers to see and “walk through” the property without having to be physically present.

FPV Drones in a Nutshell

The name “FPV” refers to the method of flying. Normal or traditional drones are flown by the pilot from a ground perspective, while FPV drones are flown from the drone’s first person view. This is made possible by a remote control, video goggles, and a live video feed being transmitted to the goggles. The goggles give a more immersive first person view compared to what you see on a monitor.

Though the FPV drone is more specialized, both the FPV and traditional drones can both be used for similar situations. However, for specific applications like shooting fast speeds or flying through gates, the FPV drone is the one for the job. FPV drones are small enough to navigate narrow spaces, make quick turns, and execute precise movements. These characteristics along with the goggles make it the most ideal way to fly through an indoor property.

Real Estate

FPV Drone enthusiasts certainly have their own industry, but they certainly have a place in other professional industries such as Real Estate. Real estate companies can create immersive and engaging content to promote the properties they want to sell.

When selling property, first impressions are crucial. Buyers come to real estate websites like Zillow, for example, to look at photos. Therefore, high quality photos and videos are the way to go to get that excellent first look. FPV drones can make this happen by creating amazing views in the first person perspective. It can fly through the entire property so that buyers can better understand the floor plan, as photos alone wouldn’t be able to do that.

FPV drones work well with residential real estate, so how about commercial real estate? Commercial listings employ photos for their listings, however, some buyers may find it lacking when it comes to information - commercial spaces are big as there’s a lot of ground to cover. 3D tours are another option, but it can be difficult to navigate. FPV drones can easily and effectively tour an entire warehouse, apartment building, etc. The real estate market is quickly adapting to new technological advances, and investing in FPV drone services is definitely the way to go. It’s quick, convenient, and affordable compared to more traditional methods.

Predicting Future Trends

What is Trend Forecasting?

Trend forecasting is a complex but useful way to keep up with the ever changing trends. It helps with looking at past sales to gather information on what might happen in the future. This method is useful for businesses as it is typically used by marketing experts to determine potential sales growth in the coming years. Trend forecasting can also help you understand concepts to determine an effective strategy. 

As a business owner, you should train yourself and your staff to be prepared to encounter changes in trends. Being able to foresee these changes grants your business a big advantage when going towards great opportunities. It has been shown that small businesses and even startups quickly rise to become big corporations because they’ve mastered the method of trend forecasting. 

A Deeper Look

When you’re looking into your business’ numbers, a “constant trend” would mean there is no net increase or decrease in sales over time. Changes might be seasonal, meaning there’s an occasional increase and decrease, but the average stays all the same. For example, during the summer sales increased but it immediately decreased in the fall, but the annual average is the same - that is a constant trend or pattern. 

A linear trend or pattern means a steady increase or decrease over time. When you put this kind of pattern in a graph, it would show a straight diagonal line going down or up. 

An exponential trend or pattern is similar to a linear pattern, but instead of a straight line, it’s a curved line going upwards or downwards. This kind of pattern reveals that sales might have been very slow, but has been slowly gaining popularity over time.

How to Apply Trend Forecasting to your Business

To know the future, you also need to know the past. Trends also work like a butterfly effect - one trend leads to another. A great example of a product of the “trend butterfly effect” would be TikTok. Before TikTok, there was Vine, a social media platform that was popular around 2013. It was an application where you can post 6 second videos, and it was popular because many creators found creative ways to put out interesting short clips. Unfortunately Vine was discontinued in 2016. Around the same time, TikTok was released, and it essentially followed the same formula - it was a platform to post short clips. It quickly became a hit and is now one of the most used social media platforms of 2022. 

When trending things disappear, they’re actually not gone forever - they trend for a reason. This is where trend forecasting kicks in. Forecasters can formulate a graph based on past information and/or sales, and they can then make a “formula” to translate patterns in that graph to predict what happens in the future. There are also trend forecasting software that can aid with this method.

Research and analysis is also very useful in trend forecasting. Forecasters keep track of special events and trends and analyze them to prepare for any change that might happen. Also researching the right software and even hardware can get the job done.

The internet is a powerful tool. Simply looking up forums, like Reddit for example, can help you figure out what interests people the most. When you find out what kind of things people like, it can aid you in keeping that trend going in your favor.

Conducting surveys is always a good idea to directly find out what people like. This can help you easily find out and understand the problems people have, and you will be the first to fix it. If you don’t, someone else will take that chance, and they’ll be the ones who will benefit from that information.

Always be ready to adapt to new technology. With the current society we are living in, things change fast - especially technology. Each year, multiple models of gadgets come out with new innovative features. With this, your business and staff should be prepared to be flexible and adaptable because new technologies start the ripple effect of new trends.

Business Growth 

In a nutshell, success comes to those businesses who can effectively predict trends. If you want to stay relevant in the market, you should learn to “go with the flow”. The needs of consumers change fast as time passes, and if you don’t adjust to that, you can’t expect to stay in business. 

Although trend forecasting is an effective strategy for your business growth, still be cautious. Unexpected events may still happen even though you have mastered trend forecasting, like stock market changes or sudden change in consumer behavior. Trend patterns are not objective, as it can become more complicated than just lines or curves on a graph. With this, it is important to keep an open mind and never stay stationary.

Content Marketing 101

When you read or hear the words “content marketing”, you may be thinking of YouTube, Tik Tok, or any other “content platform”. You’re not wrong - that is content marketing, but there’s a lot more factors to it than you think! Content marketing, as defined by Oxford Languages, is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. It’s a long-term strategy used to keep your target audience hooked, establish your business’ expertise, build identity, and promote your brand awareness. 

Many big organizations like Microsoft turn to content marketing because of how much it helps with business and marketing. It benefits them in terms of sales, costs, audience outreach, and profit. Content marketing also isn’t limited to online marketing - it can be through traditional marketing as well. Going about it the right way can be very beneficial for you and your business. 
So what are the different ways you can do content marketing? There is social media and traditional media.

Social Media Content Marketing 

In the modern day and age, social media has evolved to be a powerful tool to reach people around the world. It can be used to reach a large number of people from any target audience, as it is a great way to establish your identity and make it known to the public. People spend a lot of time online nowadays, so bringing your marketing online is always a good idea. Common social media platforms various businesses use are Facebook, Twitter, YouTube, and even TikTok. Posting fun and interesting content on these platforms introduces you to your audience so they could get to know you better.

Social media helps out with organic following and interactions that will help you grow your audience, brand awareness, and eventually your business or organization. There are digital marketing agencies or ad agencies you can hire to help you along the way as well.

Traditional News Media

Content marketing was already around even before the internet was widely used worldwide. Traditional media pertains to advertising methods that have been used for many years now with huge proven success - like flyers, newspapers, TV and radio advertisements, billboards, and many more. Traditional news media does cost more than more modern forms of media, so businesses usually prefer to use less traditional strategies. 

If you are looking to use some form of traditional news media for your business or organization, the right type usually depends on who you’re trying to reach. For example, if you want to reach working adults, a good time to roll your TV ad would be 5:00 PM onwards. Radio advertisements can also be a good choice, because it can reach that target audience while they’re on the go. 

Analysis: Social Media vs. Traditional News Media

Costs

Although traditional media is seen as the “primary” media, more businesses are turning to modern media - this is because social media marketing is way more affordable than traditional news media. Not only is it cheaper to put up paid advertisements on platforms like Facebook, but you also pay less for every single person you reach. 

Audience and Reach

Social media can allow you to easily look for the audience you want to reach, and it only takes a few clicks or swipes to have direct communication between you and a customer. People nowadays spend less time watching television or reading the paper as all of those could just be accessed through a smartphone. Social media can reach anyone in the world, which means it's easier to find who you want to talk to.

Adaptability

It’s easy to change what you put on social media compared to traditional news media. Like what was mentioned above, advertising material can easily be deleted with a few clicks and swipes and it will be live right away. Traditional media takes time to disseminate. If ever you want to rebrand, modern media makes it way easier. 

Engagement

Social media marketing allows for direct contact with consumers. When a potential customer sees an advertisement for your business on sites like Instagram, they can easily click it and they can be in contact with you within minutes. Traditional news media doesn’t have the ability to make engagements as fast as social media does.

Which one is the best for you?

Even though social media content marketing and traditional news media are usually pitted against each other, they can also be used together. You can have a fusion of traditional media and social media marketing to complement each other and to form an even stronger marketing strategy. For example, you’d like to reach out to adult men (your target audience) to sell your company’s shaving products. You can spend some of your advertising budget on flyers and radio advertisements, wait on some return on investment (ROI), and invest some into social media marketing as well, since it is much more affordable than traditional media. This way, you can extend your reach. 

The dilemma a lot of businesses usually face is to find out how to effectively spend their budget for marketing and growing their small business. So, the bottom line is to find out which mix or combination brings you the most revenue and exposure to your target audience. You can always start with one form of media you are familiar with, and you can branch out to other forms as your business grows. However, as society continues to modernize, along with more and more virtual opportunities, social media marketing has been proven the easier and most cost-effective choice. Nowadays, little to no businesses can prosper with traditional news media alone. If you own a small business, you want to be smart with your funds, so plan your strategy carefully!

Blog Post Title Two

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Blog Post Title Three

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Blog Post Title Four

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

The Correct Social Media

What social media should you use for marketing your business? That really depends on your goals and your demographic. However our motto is “use the time of a total stranger in such a way that he or she will not feel the time was wasted” so to be safe, you should use Facebook because it is the largest and most broadly appealing social media site. However our goal is not to appeal to the most people, but to appeal to the most specific people in the optimal way. Content marketing is the new way of selling, and if you can navigate this new world you can unlock the full power of the internet. The tricky part is that you aren’t just speaking to your customers anymore you’re also speaking the algorithms. The highs are higher, but the lows are lower, so you want to categorize and prioritize your ideal target market for the most optimal marketing strategy. This can help you isolate problems your customers are having and provide a solution before they even ask.  So what is the best social media site for your business?

Facebook Content Marketing:

As mentioned in the introduction FaceBook is the most popular social media with over ⅓ of the world's population (allegedly) needless to say it is the most popular for advertising. Should you be using Facebook for your business marketing…. Yes. Should it be your only social media site for online marketing…. No. Should it be your main platform for business marketing…. Maybe. Content marketing is about data, so if you reverse engineer your sales process and find that your demographic is mostly on Facebook then yes. Here is a nice compiled list of 63 Facebook Statistics if you’d like to learn more.  Here is a longer list of pros and cons. 

Pros:

• Really geared towards businesses and advertising

• Integrated Customer Chat Feature (Messenger) 

• Largest Customer Base

• Long and Short form content options

• Integrated with instagram and whatsapp

• Well developed algorithm and potential virility 

Cons:

• It can get pricey to have paid ads

• You can’t fully trust the metrics

• Fake profiles 

Youtube Content Marketing

Youtube is an awesome platform for content marketing for a few key reasons, every minute 500 hours of content is uploaded to the site. There is a very large American user base with over ⅘ Americans using the platform. They’re also owned by Google, the largest search engine so your content will show up in Google searches organically. Mainly video is becoming a huge medium that most of the tech companies are starting to focus on and Youtube is king for video content. Probably shouldn’t be your main focus, but if you’re knowledgeable about something specific this is a great way to get people onto your site. 

Pros:

• Great for long form content

• Shows up in Google searches 

• Organically grow your audience 

• Can cost very little and be reposted to other platforms

Cons:

• Ad blockers on web browsers

• Limited control

• Sales conversion can be low

Instagram Content Marketing 

Instagram is a Meta company (owned by facebook) but still has an impressive 1 billion users. Also this is just speculation, but instagram has really pivoted their business model to be more like Tik Tok (a chinese owned company)  and if I were so guess I think the US government would like to get some of those eyes back. The main marketing feature of these app based video sharing platforms is the influencers. If you find a good influencer you can get amazing traction and a great ROI, but if you find a dud you can miss entirely or even cause harm to your brand.

Pros:

• Most popular platform of influencer marketing 

• High potential upside on ad spend 

• Chance for virility 

• Integrated with Facebook (post one time on both sites)

• Direct instagram sales 

Cons:

• Users only spend 28 minutes per day on the app

• More advertisement saturation 

• Working with the wrong influencer 

• Mainly a mobile platform

Linkedin Content Marketing

This one is the dark horse because all of the other social media accounts on this list have been platforms for personal social media, while Linkedin is professional social media. Linkedin has over 750 million users making it the largest professional social media platform in the world. This is a great place to offer long form content and publish informational articles. This is a solid choice if you’re doing B2B sales with a longer sales process. 

Pros:

• Linkedin users earn 44% more than the national average 

• Great for articles and videos 

• High amount of options for advertisements

Cons:

• Highest cost of ads on major social media

• Limited target audience 

Secondary Content Marketing Platforms:

As the name implies these should not be your main online marketing platform, however these are highly specialized and effective tools when properly implemented. In marketing like most things the key is consistency, but these sites give you more of an option to swing the bat and 

potentially hit a home run. Some of these sites play well with Google, other sites give you a high chance of going viral. 

Tik Tok - Hype popular with young people, influencer driven. If you’re targeting a younger demographic for a zany product run a Tik Tok ad and track the results.

Reddit - “The front page of the internet” If game stop teaches us anything it is that Reddit users can get behind a cause and organize. Something Reddit users don’t like is advertising however. This opens up the door for content marketing to shine, you can use specific subreddits to post about your product and gain a lot of traction if you have good content and can solve a specific problem or provide a specific service. 

Quora - the is a Q and A website that plays very nicely with google and will allow you to post answers to questions your potential customers may have. This is a very powerful tool, and if you have a website that can sell a solution to that problem you’ve already helped them with… that good will goes a long way.

Snapchat - Good with youths and fun aunts….

Social Media Marketing vs. Traditional News Media

When you read or hear the words “content marketing”, you may be thinking of YouTube, Tik Tok, or any other “content platform”. You’re not wrong - that is content marketing, but there’s a lot more factors to it than you think! Content marketing, as defined by Oxford Languages, is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. It’s a long-term strategy used to keep your target audience hooked, establish your business’ expertise, build identity, and promote your brand awareness. 

Many big organizations like Microsoft turn to content marketing because of how much it helps with business and marketing. It benefits them in terms of sales, costs, audience outreach, and profit. Content marketing also isn’t limited to online marketing - it can be through traditional marketing as well. Going about it the right way can be very beneficial for you and your business. 

So what are the different ways you can do content marketing? There is social media and traditional media.

Social Media Content Marketing 

In the modern day and age, social media has evolved to be a powerful tool to reach people around the world. It can be used to reach a large number of people from any target audience, as it is a great way to establish your identity and make it known to the public. People spend a lot of time online nowadays, so bringing your marketing online is always a good idea. Common social media platforms various businesses use are Facebook, Twitter, YouTube, and even TikTok. Posting fun and interesting content on these platforms introduces you to your audience so they could get to know you better.

Social media helps out with organic following and interactions that will help you grow your audience, brand awareness, and eventually your business or organization. There are digital marketing agencies or ad agencies you can hire to help you along the way as well.

Traditional News Media

Content marketing was already around even before the internet was widely used worldwide. Traditional media pertains to advertising methods that have been used for many years now with huge proven success - like flyers, newspapers, TV and radio advertisements, billboards, and many more. Traditional news media does cost more than more modern forms of media, so businesses usually prefer to use less traditional strategies. 

If you are looking to use some form of traditional news media for your business or organization, the right type usually depends on who you’re trying to reach. For example, if you want to reach working adults, a good time to roll your TV ad would be 5:00 PM onwards. Radio advertisements can also be a good choice, because it can reach that target audience while they’re on the go. 

Analysis: Social Media vs. Traditional News Media

Costs

Although traditional media is seen as the “primary” media, more businesses are turning to modern media - this is because social media marketing is way more affordable than traditional news media. Not only is it cheaper to put up paid advertisements on platforms like Facebook, but you also pay less for every single person you reach. 

Audience and Reach

Social media can allow you to easily look for the audience you want to reach, and it only takes a few clicks or swipes to have direct communication between you and a customer. People nowadays spend less time watching television or reading the paper as all of those could just be accessed through a smartphone. Social media can reach anyone in the world, which means it's easier to find who you want to talk to.

Adaptability

It’s easy to change what you put on social media compared to traditional news media. Like what was mentioned above, advertising material can easily be deleted with a few clicks and swipes and it will be live right away. Traditional media takes time to disseminate. If ever you want to rebrand, modern media makes it way easier.

Engagement

Social media marketing allows for direct contact with consumers. When a potential customer sees an advertisement for your business on sites like Instagram, they can easily click it and they can be in contact with you within minutes. Traditional news media doesn’t have the ability to make engagements as fast as social media does.

Which one is the best for you?

Even though social media content marketing and traditional news media are usually pitted against each other, they can also be used together. You can have a fusion of traditional media and social media marketing to complement each other and to form an even stronger marketing strategy. For example, you’d like to reach out to adult men (your target audience) to sell your company’s shaving products. You can spend some of your advertising budget on flyers and radio advertisements, wait on some return on investment (ROI), and invest some into social media marketing as well, since it is much more affordable than traditional media. This way, you can extend your reach. 

The dilemma a lot of businesses usually face is to find out how to effectively spend their budget for marketing and growing their small business. So, the bottom line is to find out which mix or combination brings you the most revenue and exposure to your target audience. You can always start with one form of media you are familiar with, and you can branch out to other forms as your business grows. However, as society continues to modernize, along with more and more virtual opportunities, social media marketing has been proven the easier and most cost-effective choice. Nowadays, little to no businesses can prosper with traditional news media alone. If you own a small business, you want to be smart with your funds, so plan your strategy carefully!